Advertising Module

Please Do Now:

1. Complete the PAPER personal concept test using a PEN or a PENCIL!
2. If you finish early, go to www.newsroom101.com and complete Set 1, Newsroom 6-10 Review.

Today, students will:

1. Meet Stan Schwartz, MBSH alumnus and former Beachcomber ad director
2. Discuss personal qualities that define good salespeople
3. Discuss the buying power of teenagers and their desirability from a marketing standpoint
4. Review the role of an ad director and the purpose of a media kit
5. View the Miami SunPost’s media kit: http://www.miamisunpost.com/sales/MediaKit2007.pdf
6. Design poll questions that will help us create our own media kit (1 poll for students and 1 poll for adults)
7. Print and implement poll? (if there is time)
8. Work on final drafts

Tonight’s homework is:

1. Final drafts due Thursday